With 1. FC Nürnberg, we have gained another football club from the 2. Bundesliga for SponsoRights and are delighted about the partnership with this traditional club from Franconia, which is one of the most successful and well-known clubs in Germany.

For Dr. Jörg Burkhardt, Head of Sales & New Partnerships at FCN, the implementation of SponsoRights is an important component for sustainable growth in B2B marketing:

„In marketing, we consistently focus on the continuous development and digitalisation of our processes. Our goal is to further develop our structures, ensure sustainable sales growth in marketing, and contribute to a solid economic foundation. The decision to move into in-house marketing plays a central role in this. In view of the increasing demands on marketing and partner support, it is crucial for us to continuously optimise our processes. The growing number of sponsors and partners, as well as the increasing complexity of rights management, implementation and activation, show how important it is to manage marketing efficiently. With SponsoRights, we have deliberately chosen a strong partner who supports us in making our sponsorship management even more structured, data-based and transparent. A big thank you to the SponsoRights team, who have been on hand at all times with advice and support, both during implementation and in answering any questions we had afterwards."

"On the one hand, 1. FC Nürnberg stands for decades of tradition, which is a fundamental part of the DNA of German professional football. On the other hand, for several years now, the club has also been committed to developing itself and its structures in a targeted and sustainable manner. It is therefore only logical that the club is actively promoting this development in economic terms, particularly in the area of sponsorship. We are really looking forward to supporting the FCN marketing team with our digital sponsorship management system, providing new impetus for their daily work and working in partnership to support the data-based management of sponsorship and hospitality marketing.", said SponsoRights co-founder and managing director Marvin Blech on the new partnership with the ambitious second division club.