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News

News and current reports
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21.11.2023

New partnership with Sport-Union Neckarsulm

We are pleased to welcome Sport-Union Neckarsulm as a new partner and user on the SponsoRights platform. Sport-Union Neckarsulm is the second women's handball team in the Bundesliga to use our sponsorship management system. Continue reading...

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11.10.2023

New SponsoRights-Feature - Implementation tool for partnermanagement & rights implementation

After a long period of preparation, we are pleased to extend the functionality of our Sponsorship Management System with an innovative tool:

The Implementation tool for an active partner management & a optimised rights implementation. Continue reading...

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14.09.2023

New SponsoRights-Feature - Doc-Creator for offers and contracts

SponsoRights is expanding the functionality of its sponsorship management system with an innovative tool:

With the Doc-Creator, SponsoRights-users can now create a sponsorship offer or a complete sponsorship contract in seconds and completely automatically. Continue reading...

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17.08.2023

Insights #4 - Dashboard, Reporting & Forecasting

The preparation of reports and forecasts on the current and/or future status of sponsorship & hospitality marketing/sale for the club management and the committees is one of the regular to-do's of the B2B marketing/sale teams of professional sports clubs. SponsoRights offers his users an automated dashboard solution and enables a state-of-the-art reporting. Continue reading...

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27.07.2023

New partnership with HSG Bensheim/Auerbach Flames

We are pleased to welcome the HSG Bensheim/Auerbach Flames as a new partner and user on the SponsoRights platform. With the Flames we are expanding our circle of partners into the german woman’s handball Bundesliga. Continue reading...

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12.07.2023

New partnership with the Kölner Haie

We are pleased to welcome the Kölner Haie (KEC) as a new SponsoRights partner and user on the SponsoRights platform. With the traditional club from the PENNY DEL, we are not only expanding our partner segment with another sport, but are now represented in all five major team sports with our digital sponsoring management system. Continue reading...

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28.06.2023

New partnership with the Veolia Towers Hamburg

With the Veolia Towers Hamburg, we can welcome a new partner on the SponsoRights platform and are very pleased that we have now been able to win the first basketball Bundesliga team as a partner club with the Hanseatic city. Continue reading...

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15.06.2023

New partnership with SC DHfK Leipzig

We are pleased that we have recently been able to welcome SC DHfK Leipzig as a new SponsoRights partner. With the SC DHfK, the second handball Bundesliga team is already relying on our sponsoring management system. Continue reading...

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17.05.2023

New partnership with third division teams Sportclub Verl

We are pleased to welcome the third division football club SC Verl as a new SponsoRights partner. With the sports club, another club in the 3rd league is now relying on our sponsoring management system. Continue reading...

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04/13/2023

New partnership with Alemannia Aachen

We are pleased that we were able to win the football club Alemannia Aachen as a new partner for SponsoRights. With Alemannia, we are gaining an ambitious and traditional club that is aiming to return to professional football in the medium term and wants to use SponsoRights to sustainably increase its marketing performance. Continue reading...

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05.04.2023

Insights #3 –Intuitive partner & contract management

The work and activity of a marketing team is extensive. From pre-sales to sales to after-sales or partner management, a large number of tasks have to be fulfilled every day. In addition to optimized rights management and an active & data-based sales control for pre-sales and sales, SponsoRights also enables its users to actively manage all partners and sponsors in after-sales. Continue reading...

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03/23/2023

White paper:The sponsoring management - The status quo in BBL, DEL, HBL & VBL

What challenge & Vulnerabilities encountered by the B2B marketing teams of the professional sports clubs of the BBL, DEL, HBL & VBL in their daily work? But especially with regard to support from (non)existent IT work tools?

In order to get answers to these and many other questions, we asked around in the industry over the past few months and conducted expert interviews with some sponsoring & carried out by club officials.

We have summarized and analyzed our findings and prepared them in a detailed white paper.Continue reading...

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03/09/2023

New partnership with TuS Blau-Weiss Wages

With TuS Blau-Weiß Lohne, SponsoRights has gained another partner for its digital sponsoring management system and is very pleased about the partnership with the ambitious climber of the Regionalliga Nord.Continue reading...

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02/28/2023

Insights #2 – Active Sales & supply control

Sponsoring is already the most important revenue pillar for professional sports clubs and associations. In order to successively increase the performance of their own marketing team, SponsoRights offers rights holders the possibility of data-based sales control of their sponsoring & Hospitality Offers.Continue reading...

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02/01/2023

New partnership with the Hamburg Handball Sport Club

New year - new partner! With the Handball Sport Verein Hamburg, we were able to win the first handball club for SponsoRights and are very happy about the partnership with the ambitious Bundesliga club from the Hanseatic city, which has written an impressive success story in recent years.Continue reading...

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10/20/2022

New partnership with the SSC Palmberg-Schwerin

We are pleased that we were able to win the women's volleyball national league team SSC Palmberg-Schwerin as a new partner for SponsoRights. With the German women's volleyball record champions, we are not only expanding our partner segment with an additional sport, but also with a real big player in European volleyball.Continue reading...

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10/10/2022

Insights #1 – Digital Rights Management

In order to exploit growth potential in the sponsoring & To be able to identify hospitality marketing and increase sales, digital rights management will be indispensable for professional sports clubs and associations in the future.Continue reading...

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09/28/2022

SponsoRights and VfL Osnabrück sign development partnership

After the official go-live of our sponsoring management system, we are pleased to announce that we have been able to win the third division football club VfL Osnabrück as our first partner for SponsoRights.Continue reading...

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09/14/2022

Sponsorship Rights is live!

The time has finally come: after a long period of preparation and development, we can finally give SponsoRights the final push and officially release our sponsoring management system.Continue reading...

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