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New partnership with FC Carl Zeiss Jena and elf5

New SponsoRights partnership! With the regional football league club FC Carl Zeiss Jena and its supporting sports and event marketing partner elf5, we were able to convince the first club marketer duo of our digital sponsorship management system and are pleased to support the cooperation between elf5 and the traditional club from Jena with our sponsorship platform.

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For Dominik Hoffesommer, Head of Sponsoring & Sales Football at elf5, SponsoRights is an optimal solution for the cooperation between club and marketer:

"As the exclusive B2B marketing partner of FC Carl Zeiss Jena, we are delighted to be working with SponsoRights in future and thus have a digital solution for B2B marketing the club's advertising and hospitality rights. The use of the sponsorship management system now gives us the opportunity to record all relevant B2B marketing data relating to the two professional teams of the FCC men in the regional league and the FCC women in the 1st Bundesliga centrally on a joint platform. This not only allows us to create an automated, transparent exchange of data and automated reporting, but also enables us to tap into new efficiency and sales potential across the entire sales and marketing process together with FCC and take our B2B marketing performance to the next level.“

"In particular, the preparation and transmission of relevant B2B marketing data often requires a great deal of work and time in the collaboration between a club and its marketer. In addition, a sub-optimal shared data basis means that there is usually not only a lack of automation or transparency, but also a lot of duplication of work throughout the entire sales process. By bundling all relevant B2B marketing assets in one central place on our digital sponsorship management system, we not only provide an efficiency and revenue-increasing solution for clubs in their own B2B marketing, but also support the collaboration between a club and its marketer. We are delighted to be able to demonstrate this with immediate effect through our partnership with elf5 and FC Carl Zeiss Jena and would like to thank Dominik Hoffesommer and the entire team at elf5 and FCC for their trust in us and our system", SponsoRights Co-Founder and Managing Director Marvin Blech is looking forward to continuing the collaboration with elf5 and FC Carl Zeiss Jena.

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