"A few months ago, we started working with a new team to gradually raise our club's sponsorship structures to a professionalised level. As a multi-divisional club, our initial focus is on our flagship, our Bundesliga women's handball team. In order to remain competitive within the 1st Bundesliga, income from sponsorship sales is the most important source of revenue. It is therefore particularly important to establish and further develop professional processes and structures in this area. By using SponsoRights, we now have the opportunity to further optimise our processes and work from pre-sales to after-sales. By implementing SponsoRights, we now have a data-based overview of all relevant marketing and sales data. The digital sponsorship management system also gives us the option of opening up new growth potential. This not only enables us to sustainably increase our revenue, but also helps us to consolidate our economic and sporting competitiveness in the long term.“