New Partnership with TuS Blau-Weiß Lohne

We are delighted to have secured TuS Blau-Weiß Lohne Football Club as a new partner for our sponsorship management system. With this newly promoted team from the Regionalliga Nord, we are now further expanding our partner portfolio to include the Regionalliga.

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For Luca Scheibel, sporting director at BW Lohne, the introduction of SponsoRights marks the start of a professionalised approach to sponsorship marketing:

“Following our promotion to the Regionalliga Nord, we at BW Lohne realised that we needed to continue building and gradually developing professional structures in virtually every area if we were to achieve long-term success in this league. This also applies to the marketing of our club’s sponsorship opportunities. Until we started using SponsoRights, we had no clear and straightforward overview of our available or sold advertising spaces, nor of the associated contracts and partner data. Thanks to this innovative tool, SponsoRights now provides us with a data-driven overview of all relevant sponsorship assets. Furthermore, our investment in the digital sponsorship management system enables us to identify new growth opportunities, thereby sustainably increasing our marketing revenues and, consequently, our competitiveness.”

“We are delighted to have secured BW Lohne as SponsoRights’ first regional league football club. This partnership demonstrates that SponsoRights delivers significant added value even for smaller football clubs outside the three major professional leagues, and can support any club on its path to professionalisation and revenue optimisation. We would like to thank Luca Scheibel and the entire BW Lohne team for the trust they have placed in us and look forward to a fruitful collaboration,” said SponsoRights co-founder and managing director Marvin Blech.