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New partnership: KAS Eupen becomes the first international SponsoRights partner

We are pleased to welcome KAS Eupen as a new partner and user on the SponsoRights platform. The Belgian first division football club is the first international club to use our sponsorship management system.

For Christoph Henkel, Managing Director of KAS Eupen, the implementation of SponsoRights is an important contribution to optimised and sustainable sponsorship and hospitality marketing:

„Compared to the licence leagues in German club football, sales from B2B marketing are even more important in Belgian professional football. We are delighted that with the SponsoRights Sponsorship Management System, we now have a solution at hand that supports us in identifying data-based growth potential in B2B marketing and in targeting this in the offer & sales process in order to achieve sustainable growth in our most relevant revenue area. In addition, since the implementation of SponsoRights, complex and fault-prone Excel lists containing our B2B marketing data are no longer in use. With SponsoRights, we now manage all our assets and processes on a uniform and clear platform to make the management of B2B marketing data and team collaboration more efficient.“

„The partnership with KAS Eupen marks a significant milestone in our still young SponsoRights activities. We are proud that we were able to convince the Belgian football club from Eupen of our system as our first international partner and are pleased to support the KAS B2B marketing team in their daily work with immediate effect, increasing both efficiency and revenue.", says SponsoRights Co-Founder & Managing Director Marvin Blech about the new partnership with the Belgian football club from Eupen.

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