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New Partnership with Handball Sport Verein Hamburg
New year – new partner! We are delighted to have secured Handball Sport Verein Hamburg as the first handball club to join SponsoRights, and we are very excited about our partnership with this ambitious Bundesliga side from Hamburg, which has enjoyed an impressive run of success in recent years.
For Sebastian Frecke, Managing Director of HSVH, and his marketing team, SponsoRights represents the optimal solution for the sponsorship management of sports clubs:
“In professional handball, we are seeing sponsorship become an increasingly important source of revenue, alongside a growing number of marketing rights. Especially since our promotion to the Handball Bundesliga, we have noticed this trend within our club as well. Particularly in the area of rights management, we have so far lacked a tool tailored to our needs to map this accurately. With the SponsoRights solution, my team and I are now able to maintain an optimised overview of all relevant sponsorship assets at all times, despite the ongoing expansion of our rights portfolio, and to manage the entire sales process in a data-driven manner.”
“Clubs strive for excellence on the pitch, yet in one of their most important revenue streams they have often been content with second-rate, manual solutions. With SponsoRights, ambitious clubs such as HSVH are able to identify significant growth potential with the help of the system, thereby increasing their sponsorship and hospitality revenues efficiently and sustainably. “We are delighted that Sebastian Frecke and his team have recognised the potential of active sponsorship management and will be using our software with immediate effect,” says SponsoRights co-founder and Managing Director Marvin Blech, expressing his enthusiasm about the new partnership with the Hamburg handball club.