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New Partnership with Kölner Haie
We are delighted to welcome Kölner Haie (KEC) as a new SponsoRights partner and user on the SponsoRights platform. With the addition of this long-established club from the PENNY DEL, we are not only expanding our partner portfolio to include another sport, but are now represented in all five major team sports through our digital sponsorship management system.
For Daniel Schultes, B2B Director at the Haie, the use of SponsoRights marks the next step in the digitalisation of B2B marketing:
“In almost all areas of our club’s operations, we have already been able to rely on optimised digital systems in our day-to-day work. However, when it comes to B2B marketing, despite using a modern CRM system, we have so far lacked a suitable tool that provides us with optimal support in managing our sponsorship and hospitality rights, both in sales and in partner management. We are now delighted to have found SponsoRights, a tool designed 100% for sports marketing that provides us with perfect support in precisely this area.
Instead of having to manage our daily marketing tasks across numerous different lists, as we did in the past, we have now consolidated all key sponsorship data for the entire marketing team onto a single platform. This not only allows us to work more efficiently, but also enables us to optimise our sales using data-driven insights, thereby continuing the growth trajectory we have achieved in recent years.”
“The KEC is a flagship of German ice hockey, and now it is not just the fact that our offices are right next door here in Cologne that connects us. Through our partnership with the Kölner Haie, we are reaching another milestone as a young software start-up. In addition to football, handball, basketball and volleyball, we are now expanding our partnership portfolio to include German ice hockey. This means we are now represented in the ‘Big Five’ of German team sports. This once again demonstrates that our system delivers added value across all sports for professional sports clubs in their day-to-day marketing work. “We naturally want to bring this added value to the Haie as well, and we would like to thank Daniel Schultes and his team for the trust they have placed in us. We look forward to a successful collaboration,” said SponsoRights co-founder and Managing Director Marvin Blech regarding the new partnership with the Kölner Haie.