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New partnership with the Eisbären Regensburg

With the Eisbären Regensburg, we can welcome the newly crowned DEL2 champions as a new user on the SponsoRights platform and look forward to a partnership with an ambitious club that has not only written a sporting success story in recent years.

For Peter Holmgren, Head of Development and responsible for sponsorship at Eisbären Regensburg, the implementation of SponsoRights is an important step in B2B marketing:

„Even before we were promoted to DEL2 in 2021/22, we at Eisbären Regensburg had already started to organise ourselves more professionally in almost all areas in order to ensure the long-term and sustainable success of the club. In addition to the necessary development of our infrastructure, the main focus is on creating professional structures and gradually optimising our business processes. The further development of sponsorship and hospitality marketing, as our strongest revenue driver, plays a particularly important role for us. With the implementation of SponsoRights' innovative sponsorship management system, we have now found an outstanding solution that enables us to efficiently bundle all B2B marketing activities on a digital platform, identify important potential for our further growth based on data and then utilise this potential in sales.“

„We are delighted that we were able to convince the newly crowned DEL2 champions Eisbären Regensburg to use our digital sponsorship management system. We were lucky enough to be able to follow the final play-off game live in Regensburg and congratulate the entire club on an outstanding sporting performance and the greatest success in the club's history. At the same time, we are also very pleased to be able to actively support Peter Holmgren and his team with SponsoRights in sponsorship and hospitality marketing in the future. The Eisbären recognised early on that it is essential to further develop the structures and processes outside of sport. We are convinced that the Eisbären will continue their positive development in sponsorship and want to make our contribution to increasing efficiency and revenue in the club's sponsorship and hospitality marketing with SponsoRights", says SponsoRights Co-Founder & Managing Director Marvin Blech about the new partnership with the ice hockey club from Regensburg.

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