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New partnership with the Artland Dragons

We are pleased to welcome the Artland Dragons as a new partner of SponsoRights. With the Artland Dragons, we have gained the first partner club from the Barmer 2. Basketball Bundesliga ProA as another club that wants to optimize its marketing processes with SponsoRights' digital sponsorship management system.

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For Marius Kröger (Managing Director of the Artland Dragons), the use of SponsoRights is an essential component for the successful and professional B2B marketing of the Artland Dragons:

“In order to further improve the structures in B2B marketing at the Artland Dragons and to advance the professionalization of our marketing, we have been looking for new tools that can support us sustainably and comprehensively in our daily sponsorship work.
Following recommendations from other clubs, we found SponsoRights to be a suitable tool that provides us with optimum support in all processes and phases of marketing, from pre-sales to sales and after-sales. By implementing SponsoRights, we not only want to bundle all marketing data clearly and centrally on one platform, but also identify growth opportunities in a more targeted manner and manage our sales processes more efficiently. Thanks to our new sponsorship management system, we can not only work more effectively, but also further strengthen our customer relationships and drive forward the professionalization of the club, both on a commercial and sporting level.” 

“We are very happy that we were able to convince the Artland Dragons, another club from German basketball, of our Sponsorship Management System and that we will be able to contribute to the club's efficiency and revenue-increasing sponsorship and hospitality marketing with SponsoRights from now on. We would like to thank Marius Kröger and the entire marketing team of the Artland Dragons for the trust they have placed in us and look forward to a successful collaboration with the Dragons”, says SponsoRights Co-Founder and Managing Director Marvin Blech about the new partnership with the Artland Dragons.

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