New partnership with 1. FC Magdeburg
With 1. FC Magdeburg, we are delighted to have gained another soccer club from the 2. Bundesliga for SponsoRights and are very pleased about the already started cooperation with the Magdeburg marketing team, which wants to further optimize its marketing processes in the B2B area with our digital sponsoring management system.
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For Viktor Mikulin (Head of Sales & Partner Management at 1. FC Magdeburg), SponsoRights offers ideal support for the professional marketing of his club:
“In order for 1. FC Magdeburg to continue to develop as a club rich in tradition in the 2. Bundesliga and to achieve sustainable economic and sporting success, it is essential to drive professionalization in all departments and areas of the club. We see great potential for growth, particularly in the area of sponsorship and hospitality marketing, which we want to exploit step by step.
We are therefore very happy with our decision to opt for SponsoRights, as the system has already generated great added value in a short space of time and is helping us to further optimize the marketing of our advertising and hospitality rights. The partnership with SponsoRights gives us the opportunity to manage all marketing processes from pre-sales to partner management in a clear and system-supported manner and to tap into new revenue potential. Above all, this means that we can market our rights in an even more targeted way, while the system's process support and central data platform saves us valuable time in acquiring and supporting our numerous commercial and hospitality partners.”
“We are very happy - after intense and very goal-oriented discussions - to welcome, with 1. FC Magdeburg, another second division club as a partner of SponsoRights. We would like to express our special thanks to Viktor Mikulin, Martin Geisthardt and the entire FCM sponsorship team, who want to make a real difference in and with their club. We are convinced that our cloud-based sponsorship management system will provide FCM with the best possible support in its day-to-day marketing work as well as in the sustainable, long-term optimization of all marketing processes so that the club can realize the hoped-for efficiency gains and revenue potential. The team's feedback so far shows that we are on the right track in our joint partnership, and we look forward to continuing our cooperation”, says SponsoRights Co-Founder and Managing Director Marvin Blech about the new partnership with 1. FC Magdeburg.