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New partnership with SV Wehen Wiesbaden

With SV Wehen Wiesbaden, we have been able to win another football club from the 2nd Bundesliga for SponsoRights and we are very pleased about the partnership with SVWW, which is using our digital sponsorship management system to further optimise its sponsorship processes based on data in order to ensure sustainable revenue growth in B2B marketing in the future.

Kristina Dröge, Head of Marketing at SVWW:

Our aim is to raise our marketing activities in the area of sponsorship & hospitality to a higher level. A major challenge was to coordinate all sales processes in a complex, error-prone environment of Excel lists and to work on a qualified database.

For this reason, we are delighted to have found SponsoRights, a solution specially developed for the sponsorship marketing of professional sports clubs. This platform combines all relevant data for our entire marketing team in order to optimise pre-sales, sales and partner management processes. This not only allows us to work more efficiently as a team, but also to drive our sales in a data-based way. It enables us to identify growth opportunities and ensure sustainable revenue growth.

„The challenges faced by SV Wehen Wiesbaden in the past due to manual Excel lists reflect the current status quo of many professional clubs in sponsorship and hospitality marketing. We are very pleased that we were able to convince another second division club, SVWW, of the benefits of our sponsorship management system and that together we have created the basis for reliable management and proactive revenue-increasing marketing of their assets. We would like to thank Kristina Dröge and her team for the trust they have placed in us and look forward to working with them in the future", says SponsoRights Co-Founder and Managing Director Marvin Blech about the new partnership with SV Wehen Wiesbaden.

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