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Insights #2 – Active offer and sales management
Sponsorship is already the most important source of revenue for professional sports clubs and associations. This is unlikely to change in the future; in fact, the importance of sponsorship for a club’s financial and, consequently, sporting competitiveness is set to increase even further.
Insights: Optimise sales management with SponsoRights using data-driven insights
To gradually improve the performance of their marketing teams, SponsoRights offers rights holders the opportunity to manage their sponsorship and hospitality offerings using data-driven sales management.
With SponsoRights, sales managers have a constant overview of all currently available rights and know at all times which rights can be offered to a new partner.
The offer editor, developed specifically for sponsorship marketing, also enables the precise design of offers, allowing, for example, terms and discounts to be actively tailored.
Which offers are currently on the market? What additional revenue can be expected? Which rights are included in the individual offers? And which rights may already be reserved for a new partner? Which rights will be available next season? Which partner contracts are expiring and which premium rights will become available?
SponsoRights provides the answers.
Getting the most out of the rights inventory
This active sales management can be applied not only to seasonal bookings but is broken down to matchday level in our innovative Sponsorship Management System.
All relevant and available rights can thus be offered for individual match days and combined into attractive bundles, enabling targeted sales initiatives (introductory offers, upselling, media bookings and much more) to be carried out throughout the year.
SponsoRights helps marketing teams get the most out of their existing rights inventory, manage sales effectively and generate additional revenue.