New partnership with F.C. Hansa Rostock
F.C. Hansa Rostock, another ambitious and traditional club in German professional football, has opted for our digital sponsorship management system. We are delighted to be able to support the sales processes of the Baltic Sea club with our SponsoRights platform with immediate effect and to offer the F.C. Hansa team a digital solution in B2B marketing with which further data-based efficiency and growth potential can be tapped.
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Martin Grunert (Director B2B at F.C. Hansa Rostock) on the reasons for introducing the digital sponsorship management system from SponsoRights:
"One of the key foundations for our successful sponsor network of over 400 partners is our versatile B2B-marketing portfolio consisting of numerous advertising spaces and hospitality services. In order to tap the greatest possible potential for further growth from the portfolio, it is important to maintain an up-to-date overview of sold and available B2B-marketing services at all times so that existing assets can be fully managed in sales and marketed in the best possible way.
We are therefore delighted to have found a solution in SponsoRights' sponsorship management system that enables us to optimally map our entire B2B-marketing portfolio and provide an automated overview of the sales status of our portfolio by recording all our sponsorship contracts and offers. In this way, we can generate data-based potential in the course of acquiring new sponsors, target this potential and also identify growth opportunities in our existing partner pool.“
"Sponsorship and hospitality marketing remains one of the central and most stable revenue pillars for professional clubs in the German soccer leagues. However, the current status quo in the sales processes of many clubs shows that existing and new potential for a growth-oriented approach can only be identified to a limited extent using manual Excel lists. Added to this is the error-prone maintenance and management of these lists, which present B2B-marketing teams with considerable challenges due to the increasing complexity of their day-to-day work. More and more clubs are meeting these challenges by using our digital sponsorship management system. We are therefore delighted that we will also be supporting F.C. Hansa Rostock in this area in the future and working together to optimize the availability of all relevant B2B-marketing data and activities. This will not only increase the efficiency of the marketing processes, but also push sales forward, increasing revenue. We are pleased that F.C. Hansa Rostock has recognized the potential and added value of our system, thank them for their trust and look forward to a successful cooperation with the Kogge", says SponsoRights Co-Founder and Managing Director Marvin Blech about the new partnership with F.C. Hansa Rostock.