New partnership with Borussia Mönchengladbach
In Borussia Mönchengladbach, we can now welcome the first Bundesliga soccer club to SponsoRights and are very pleased about the partnership with the colts from the Lower Rhine, who have not only been an integral part of the German soccer top flight for decades, but can also look back on a glorious history with numerous championship titles and cup wins. The new partnership is another milestone for us and a strong sign of the innovative strength and increasing relevance of our platform in modern sports sponsorship.
For Guido Uhle (authorized signatory) and Henning Otte (Head of Sponsoring), the introduction of SponsoRights is an important step in the strategic development of the club's B2B marketing.
According to G. Uhle, Borussia has continued to develop structurally in recent years: “In order to be successful in the increasingly competitive environment of professional soccer, it is essential to further professionalize marketing processes and make them more efficient.”
According to H. Otte, the platform offers the opportunity to map the constantly growing complexity of marketing - from rights management and contract design to individual partner support - in a structured, efficient and digital way.
"We see the introduction of SponsoRights as an important strategic step, particularly in light of our own aspirations to develop professionally off the pitch. We are convinced that by managing our sales processes in a targeted manner, we can not only further strengthen existing partnerships, but also tap into new potential - and thus further consolidate part of the economic basis for sustainable sporting success."
"Borussia Mönchengladbach is a club steeped in tradition with great appeal, which has always enjoyed immense attention and popularity among fans and sponsors. The fact that the club is not resting on its laurels but wants to consistently develop its marketing structures speaks for the professionalism and foresight that prevails at the club. We are very pleased that Borussia has recognized the potential of our system, which is optimally tailored to the needs of sponsorship and hospitality marketing. With SponsoRights, we will support the Foals' marketing team in further optimizing the marketing processes from pre-sales to sales to partner management and in achieving continuous and sustainable growth in sponsorship revenue through data-driven sales management," explains Marvin Blech, co-founder and managing director of SponsoRights, about the new partnership with the Bundesliga club.
