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New Partnership with GIESSEN 46ers
We are delighted to welcome the GIESSEN 46ers as a new partner of SponsoRights. With this long-established club from Gießen, we are gaining another partner club from the Barmer 2. Basketball Bundesliga Pro A, which aims to optimise its marketing processes using SponsoRights’ digital sponsorship management system.
For Guido Heerstraß (Managing Director) and Conrad Melle (Sales & Partner Manager at GIESSEN 46ers), the introduction of SponsoRights represents a key component of the club’s successful and professional B2B marketing:
“To further improve our structures in B2B marketing and drive forward the professionalisation of our marketing team, we were looking for a tool that would provide us with comprehensive and sustainable support in our day-to-day sponsorship work. In SponsoRights, we have found exactly that. A system that optimally maps all marketing processes from pre-sales to after-sales.
By implementing it, we are consolidating all marketing data clearly on a central platform, identifying specific growth opportunities and managing our sales processes more efficiently. This enables us not only to work more effectively, but also to strengthen our partner relationships and further drive the club’s professionalisation, both financially and in sporting terms.”
“We are delighted to have convinced another German basketball club, the GIESSEN 46ers, to adopt our sponsorship management system. Going forward, we aim to use SponsoRights to help the 46ers streamline their sponsorship and hospitality marketing and tap into revenue opportunities in a targeted manner. A big thank you to Guido Heerstraß and Conrad Melle for the trust they have placed in us. We look forward to a successful partnership,” said SponsoRights co-founder and Managing Director Marvin Blech regarding the new partnership with the GIESSEN 46ers.