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1. FC Union Berlin x SponsoRights
It has been an open secret for some time, but we are nevertheless delighted to officially announce a special partnership: we began working closely with 1. FC Union Berlin as early as last year.
As a first step, we have jointly succeeded in creating a well-organised database containing all relevant marketing data, which we are using as a basis to establish a strategic framework for managing all marketing activities.
With the successful launch of SponsoRights, our digital sponsorship management system has since been supporting the day-to-day operational work of the marketing team – from pre-sales through to sales and partner management, as well as in subsequent stages such as contracting and invoicing.
For Patrick Pflaum, Business Development Team Leader at Union, the introduction of and collaboration with SponsoRights has already paid off:
"The introduction and use of SponsoRights represents a clear improvement in rights and contract management for us. The system meets our marketing requirements with a high degree of accuracy and enables us to benefit in our day-to-day work from a very clear inventory of our rights, an overview of our partners, and the drafting of contracts. This has enabled us to make strategic decisions more easily and quickly, and to implement a swift and streamlined sales process.
Given the system’s ongoing potential for development, we are already very much looking forward to the next stages of joint development and to continuing our collaboration with the SponsoRights team."
SponsoRights co-founder and managing director Marvin Blech also takes a positive view of the partnership with Union Berlin:
“The partnership with Union has been characterised by a high degree of mutual openness right from the start. We are particularly pleased that we managed to achieve this relatively quickly and that the entire marketing team is now benefiting from it in their day-to-day work.” We would like to extend our heartfelt thanks in particular to Patrick Pflaum, Julian Ohl and Tina Münnich for their excellent cooperation and a partnership based on mutual respect. We look forward to continuing on this journey together and to the next steps we will take as a team."